Things Are About To Change
Turning pages in a shelf copy of Fast Company magazine I came across an advertisement or product promotion for a camera call the EFS-1 System. It lets you take 24 digital photos and then you pull the large card looking storage medium out of the camera and connect it to your PC or Mac where you can upload the photo's. The price, $699.00. The year, 2000.
We routinely do this now with our cell phones or camera's. It's old stuff. In the space of 11 years, the price has come down, the quality way up and the convenience enhanced. Now almost everyone has a camera in their pocket. We pay hefty cell phone bills perhaps, but we have one.
It just hit me as I read the promotional article that things have changed a great deal and we have not had much time to notice. I've got a feeling there are some changes taking place right now that are just as huge, but we hardly notice. Things are indeed about to change. The Cover of the Fast Company Magazine is Titled, Your Job Is Change. Your Boss Can't Handle It. Your Company Won't Do It. Your Future Demands It. How To Be A Change Insurgent.
I've noticed one thing in the past few years. Things or organizations or people who don't change don't last. They might still draw a paycheck or sit on a board or have a important sounding title or put out a time tested product, but they really don't make much of a splash anymore. Kodak for instance. Everything was Kodak when I first took an interest in photography. Now, not so much. They are almost gone. Sad perhaps, but true.
Take a look around you this new year. What's Changing. What needs Changing. From this 12 year old magazine come some good advice. Your Job Is Change.
Comments